Bringing Lincoln Back From The Dead: Luxury Cars and American Automaking

Today, NPR’s Planet Money podcast reran a story about how Lincoln is attempting to recapture its image as a cool luxury car and the economic implications of a successful re-branding. 

Here is a description of the podcast: 

Lincolns used to be the coolest cars in the world. They used to be driven by kings, moguls and celebrities. Today, Lincolns are driven by the old, the out-of-touch, and the guys hustling you at the airport.

On today’s show: How Lincoln is trying to regain its former glory — and how the story of Lincoln may be the story of the U.S. auto industry, for better or for worse.